Driving traffic to your website

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Best SEO in town

Search Engine Optimization, or SEO for short, is a set of techniques used to improve the visibility and ranking of a website or web page in search engine results pages (SERPs). The main goal of SEO is to increase organic (non-paid) traffic to a website by optimising various elements both on and off the website.

When a new website is built, it will not show up in Google search results right away and Google is constantly updating its algorithms that decide a website’s ranking. Halcyon Web Design has the knowledge to develop strategies and provide SEO services that will help improve your SEO rankings.

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Why is SEO Important?

SEO is important because it helps your website become more visible and competitive in the online marketplace. It drives targeted traffic, improves user experience, and provides a cost-effective marketing strategy for long-term growth and success.

Given the increasing reliance on the internet for information and commerce, investing in SEO is essential for the growth of businesses and websites.

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What Do All These Strange Words Mean?

Enough of the jargon...
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Keyword Research & Strategy

An absolutely essential component of effective SEO services. This involves identifying the right keywords and phrases that your target audience is using when searching for information, products, or services related to your website.

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Local SEO

Local SEO is all about getting websites to show up when people in a particular area search for local services or products.

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Link Building

When other websites link to your site, it’s like they’re saying, “Hey, this website is pretty cool, you should check it out!” These links are like pathways that connect the internet together. The more links you have from reputable websites, the more likely your site will show up higher in search results when someone looks for things related to what you offer.

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On-Page SEO

On-page SEO is the magic you work right on your own website to make it stand out to search engines. It’s about tweaking your content and headlines so that Google understands what your site is about. So, when folks search for something related to your site your website has a better chance of showing up in those search results.

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Technical SEO

Technical SEO is your website’s mechanic. You’re not changing the paint or the design; you’re fixing what’s under the bonnet. It’s about making sure your website runs fast, is easy to navigate, and doesn’t have any technical glitches. All of this makes Google and other search engines happy.

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Blogging is where you get to tell your story, share your wisdom, or talk about whatever you’re passionate about. Google loves it when you keep the conversation going. When your content is fresh, informative, and relevant, search engines see that as a massive plus. It also helps with link building as explained above.

If you like the look of these SEO services, or you have a something different in mind get in touch

Frequently Asked Questions

A keyword is a word that describes the content on your page or post best. It is the word you want that you want to rank for on Google, e.g. “building services near me”

Page optimisation (AKA “on-page SEO”) follows certain rules when creating a web page or website. This includes optimising title tags, content, internal links and outbound URLs, and providing meta tags for Google’s preview of your website in the search results.

Sometimes, your website might have some technical glitches or problems with it. It’s kind of like a roadblock that stops Google from taking a look. So, don’t worry, there are ways to fix it and get your site in the search spotlight.